About Foundgentic

The team that gets businesses found everywhere.

Foundgentic is an AI search visibility and digital marketing agency led by co-founders Kristin M. Crawford and Laura Ludwin.

We get businesses like yours recommended by AI, search engines, and maps. You work directly with the two of us, not an account manager.

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Kristin M. Crawford and Laura Ludwin, co-founders of Foundgentic
50+ yearscombined experience
Foundgentic at a glance

Experience you can verify. Training that is current.

50+

years of combined digital marketing and search optimization experience

200+

hours of live, in-depth agentic marketing and search training completed this year

14+

industries where our founders have driven measurable growth

17

services in one coordinated plan, from GBP to ChatGPT ads

Our story

Why Foundgentic exists.

Almost overnight, the way people find a business changed. A page of links gave way to a single AI answer naming just two or three companies, and excellent businesses started disappearing from the conversation, usually the ones too busy doing good work to fight for attention.

Foundgentic was created to level that field. We combine decades of SEO, local search and performance marketing with current, hands-on training in how AI assistants choose who to recommend.

The name says what we do: we make sure the businesses that deserve to be found are, using the newest agentic AI methods alongside proven search fundamentals.

Partner-ledYou work directly with the founders doing the work.
Plain EnglishNo jargon, no filler, from audit to monthly report.
Built for your marketStrategies tailored to your category, customers and competition.
Measured on resultsVisibility, calls, clicks, traffic and bookings, reported monthly.
Meet the founders

The people behind Foundgentic.

Two partners with complementary strengths, and both personally involved in every client engagement.

Kristin M. Crawford

Kristin M. Crawford

Co-Founder & Co-Owner · Enterprise SEO & GEO

Kristin brings 25+ years of digital marketing experience, including more than nine years directing enterprise SEO for AAA – The Auto Club Group across 14 states and Puerto Rico, where monthly unique visitors grew from about 250,000 to more than 1 million. She led SEO for two major enterprise website migrations and now applies that discipline to Generative Engine Optimization and AI visibility.

Expertise

Technical SEOLocal searchAI visibilityStructured dataContent strategyPerformance marketing

Credentials

  • Bachelor’s degree in Public Relations, University of Florida
  • 9+ years directing SEO for AAA – The Auto Club Group
  • Led two major enterprise website migrations
  • 100+ hours of live agentic marketing and search training this year
LinkedIn View Kristin’s full profile
Laura Ludwin

Laura Ludwin

Co-Founder & Co-Owner

Laura brings an MBA from Colorado State University and full-stack software training at Fullstack Academy, joining business strategy with hands-on engineering. Her experience spans AI visibility, web development, branding and SEO strategy. She previously founded Luminous Create, a web design and branding studio, and holds the Search Atlas Founding Cohort Certificate.

Expertise

AI assistant optimizationAI Overviews & GeminiWeb developmentGoogle Business ProfileGrowth strategyAI advertising

Credentials

  • MBA, Colorado State University College of Business
  • Software Engineer, Fullstack Academy
  • Bachelor of Applied Science, Education, Creighton University
  • Search Atlas Founding Cohort Certificate (2026)
  • 100+ hours of live agentic marketing and search training this year
LinkedIn View Laura’s full profile
Why clients hire us

We are not learning this on your account.

Most agencies are still optimizing for a results page that is disappearing. We build the authority AI and search engines use to decide who to recommend.

01

Current, tested methods

Strategies proven this year, from 200+ hours of live training with one of the world’s leading experts on agentic marketing.

02

One holistic system

Profile, listings, schema, content, reviews, social and PR built together, so every source tells the same story.

03

Google Business Profile first

We start with the record AI, Maps and search read first: your Google Business Profile.

04

Speed built in

AI agents work every part of the plan in parallel, so clients see movement in weeks, not quarters.

05

Owners on every account

No hand-offs to junior staff. The founders plan, review and report on your work.

06

Clear terms, up front

Google Business Profile optimization is month-to-month and can be cancelled anytime. Every other project is evaluated individually, with terms defined before work begins. See how it works.

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What we stand for

The values behind the work.

Say it, then do it. That is the whole policy.

TrustWe do what we say, on time.
TransparencyYou always know what we did and why.
ResultsGrowth you can point to in your reports.
PartnershipYour priorities are the plan.
InnovationEarly adopters of what keeps you in front.
Client reviews

What clients say about Foundgentic

Deana R. Google review
“Between them, they have decades of experience, and they’re thoughtful, knowledgeable people who genuinely care about doing good work.”
Ben W. Google review
“The team at Foundgentic knows their stuff. I appreciate their thoughtful approach to helping businesses get found, especially with how quickly search and AI are changing.”
Al L. Google review
“They always give a straight, thoughtful answer and never a sales pitch. If you want your business found on Google and recommended by ChatGPT and other AI tools, I’d trust Foundgentic.”
Work with Foundgentic
FAQ

Questions about Foundgentic.

Foundgentic was founded by Kristin M. Crawford and Laura Ludwin, co-owners who bring more than 50 years of combined digital marketing and search optimization experience. Both work directly on every client engagement.

Foundgentic is an AI search visibility and digital marketing agency. We get businesses found, recommended and chosen across AI search tools like ChatGPT and Gemini, traditional search engines, and Google and Apple Maps, starting with an optimized Google Business Profile, then supporting it with citations, content, review responses, social media and paid advertising.

A traditional SEO agency optimizes for a list of blue links. An AI visibility agency optimizes for the answer: the two or three businesses ChatGPT, Google AI Overviews, Gemini and Perplexity name. That requires a consistent record of your business across every source those tools read, which is why we build your profile, listings, schema, content, reviews and mentions together. See how it works.

Beyond decades in SEO, local search and performance marketing, both founders completed more than 200 hours of live, in-depth training this year with one of the world’s leading experts on agentic marketing and every form of search optimization. The strategies we use have been tested and proven this year.

All industries. We have published guides for speakers, coaches and experts, law firms, healthcare, home services, med spas, e-commerce and multi-location brands, and the same system applies to any business customers search for.

Most clients start with our Google Business Profile optimization service for $500 per profile per month, month-to-month, and you can cancel anytime. For every other service, we evaluate the project individually and clearly define the terms before any work begins. You can also request a free AI audit or contact us to talk through your goals.

Ask us about Foundgentic
Free AI visibility audit

See where your business stands today.

A free AI visibility audit shows precisely how your business appears across the tools your customers use, and what it will take to become the name they are given. There is no cost and no obligation.

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Ready to Dominate Your Market?

Schedule a consultation with us. Get enterprise-level strategy with personal involvement from the founders.

Call us directly(727) 777-9900 Email usinfo@foundgentic.com

Enterprise methodology with personalized attention. Every project receives direct involvement from Foundgentic owners Laura Ludwin and Kristin M. Crawford, backed by 50+ years of combined SEO and digital marketing expertise.