About Foundgentic

The best businesses deserve to be found.

Foundgentic exists for one reason: to make sure excellent local businesses are the names customers and AI assistants recommend. Here is who we are and why we do it.

Our story

Why Foundgentic exists.

Almost overnight, the way people find a business changed. A page of links gave way to a single AI answer naming just two or three companies, and excellent local businesses, the ones too busy doing good work to fight for attention, started disappearing from the conversation.

Foundgentic was created to level that field. We make sure skilled, trustworthy businesses are the names customers and AI assistants recommend. We are a small, hands-on team, and we treat your growth as if it were our own.

  • Partner led, so you work directly with the people doing the work
  • Plain English from start to finish, with no jargon and no filler
  • Strategies built for your category and your market
  • Measured on revenue and booked business, not dashboards
Our mission

The best businesses should be the ones that get found.

People first

Genuine relationships with the owners we serve. You are never a ticket in a queue.

Built to last

Visibility that compounds month after month, instead of quick tricks that fade.

Honest results

We report what is working and what is not, in numbers that actually mean something.

Meet the founders

The people behind Foundgentic.

Foundgentic is led by two partners who spent years close to local business and watched the hardest-working companies become the easiest to overlook online.

Kristin Crawford and Laura Ludwin, co-founders of Foundgentic

Kristin Crawford

Co-Founder

Kristin brings 25+ years of digital marketing experience, with deep roots in SEO leadership, content strategy, and performance marketing. She has led SEO initiatives for enterprise brands and local businesses alike, with specializations in technical SEO, local search, AI visibility, and structured data implementation. Kristin holds a degree in Marketing Communications and holds certifications in Google Analytics, Google Ads, and advanced SEO methodologies. Her work has driven measurable growth across more than 14 industries, and she stays personally involved in every Foundgentic engagement.

Laura Ludwin

Co-Founder

Laura runs the AI visibility and growth side of the partnership, converting strong technical SEO into customers and revenue. Holding an MBA alongside a full-stack development background, she joins business strategy with hands-on technical skill, building the systems that make businesses the names customers and AI assistants are given.

What we stand for

The values behind the work.

Trust

Say it, then do it. That is the whole policy.

Transparency

You will always know what we did and why.

Results

Growth you can point to on a revenue report.

Partnership

Your priorities are the plan.

Innovation

Early adopters of the tools that keep you in front.

Free AI visibility audit

See where your business stands today.

A free AI visibility audit shows precisely how your business appears across the tools your customers use, and what it will take to become the name they are given. There is no cost and no obligation.