Websites built to convert, & be found by AI.
Your website is the last stop before a customer calls, books or buys, and it is what Google, ChatGPT and Gemini read to decide whether to recommend you. We design and build sites that load fast, work perfectly on a phone, guide visitors to one clear action, and carry the structure machines trust.
One design, three screens. On a phone the menu collapses, sections stack, and a sticky call and book bar stays in reach.
Speed, mobile and clarity are not design preferences. They are revenue.
increase in bounce probability as load time grows from 1 to 3 seconds; +90% at 5 seconds
Google / SOASTA[2]Every second you make a visitor wait, you lose some of them.
Drag the slider to see how load time changes the odds a mobile visitor leaves before your page even appears. The curve comes from Google's analysis of millions of page loads.[2]
Most small-business sites we audit load in four to seven seconds on a phone. Ours are engineered to paint in under two: compressed images, no bloated page builders, lean code, and hosting tuned for Core Web Vitals. Speed also shapes how Google ranks you: Core Web Vitals are part of its page-experience signals.
Speed is table stakes. It is where a site that converts starts.
Every element is designed to earn a call.
A converting page is not decorated, it is sequenced: prove you are the right choice in the first screen, remove doubt in the second, and make the next step obvious everywhere.
1Click-to-call and book, always visible
The phone number and booking button sit in the header on desktop and in a sticky bar on mobile. Most local buyers decide within a screen; the action is never more than a thumb away.
2One promise, one action, above the fold
A headline that says what you do, for whom, and where, followed by a single primary button. No slideshows, no five competing offers. Clarity converts; choice paralyzes.
3Proof before the pitch
Star rating and review count pulled from your Google reviews, years in business, licenses, and recognizable logos, placed right under the promise where doubt forms.
4A page for every service and area
Cards route visitors to dedicated service and location pages, each targeting the searches customers actually make. This is the site structure search engines rank and AI cites.
5Questions answered on the page
Pricing, timing, insurance, guarantees: the objections customers ask ChatGPT and Google about, answered in plain language and marked up as FAQ content.
6Structured for machines underneath
LocalBusiness, Service, Review and FAQ schema markup, clean headings, fast code, and a footer that matches your Google Business Profile exactly. Invisible to visitors, decisive for AI.
Most sites are built to just look good.
Ours are beautiful and built to be chosen.
The difference between a site that gets visits and a site that gets customers is rarely the color palette. It is what the page asks the visitor to do, how fast it does it, and whether machines can read it.
- ×Homepage slideshow with five rotating messages, none of them the phone number
- ×Page-builder theme loading 4 to 7 MB; 5+ seconds on a phone
- ×One "Services" page listing everything; nothing ranks for anything
- ×Contact form buried on its own page; no click-to-call
- ×No schema, mismatched hours vs. Google, no review data
- ×Launched and forgotten; nobody watches what visitors do
- ✓One headline, one action, proof strip; call button in every viewport
- ✓Lean code and optimized media; paints in under 2 seconds, passes Core Web Vitals
- ✓Dedicated service and location pages mapped to real searches
- ✓Click-to-call, short forms, booking, and call tracking wired to reporting
- ✓Schema on every page, matching your Google Business Profile field for field
- ✓Heatmaps and A/B tests after launch; the site keeps improving
Designed for customers. Engineered for Google, Maps and AI.
A website is the hub every other visibility service points to. These are the standards every Foundgentic site ships with, and the services each one connects to.
Speed & Core Web Vitals
Optimized images, minimal scripts, fast hosting and caching. Built to pass Google's page-experience thresholds on mobile, not just desktop.[5]
Mobile-first, thumb-first
Designed on the phone screen first, since that is what Google indexes and where most local customers decide.[4] Sticky call and book actions, tap-sized targets, no pinching.
Search-ready architecture
Service, location and article pages organized around the searches your customers make, with clean URLs, headings and internal links.
Search Engine Optimization →Schema markup built in
LocalBusiness, Service, FAQ, Review and Article structured data written to match your profile, so search engines and AI quote you accurately.
Schema Markup →Google Business Profile alignment
Name, address, phone, hours and services identical to your profile and citations, the consistency that Maps and AI assistants reward.
Google Business Profile →Content that AI can cite
Service pages and articles written to answer the questions customers ask AI tools, structured for extraction and attributed to you.
Authority Content →Tracking & call attribution
Analytics, call tracking and form tracking installed from day one, so every lead is tied to the page and channel that produced it.
How we report →Security, accessibility, ownership
SSL, backups, accessible color and contrast, keyboard navigation, and a site you own outright on a platform you can keep.
Landing pages for ads
Fast, focused pages for Google, Performance Max, Meta and ChatGPT campaigns, so paid traffic converts instead of bouncing.
Paid Advertising →Four phases from first call to a site that keeps improving.
Redesigns are where rankings usually get lost. Ours are planned so existing visibility is preserved and the new site launches with more, not less.
01Discover & audit
We map how your customers search and buy, audit the current site's speed, rankings and conversion paths, and check every fact against your Google Business Profile. What ranks today gets protected.
02Architecture & design
Site map, page-by-page purpose and the conversion sequence come first; visual design follows. You review real pages on real devices, not static mockups.
03Build, structure & migrate
Lean code, schema, tracking, redirects for every old URL, and a pre-launch check against Core Web Vitals and the Rich Results Test. Sites launch on our server, WordPress, Webflow, Shopify or a custom stack, your choice. We offer free hosting on our server to clients on a monthly retainer.
04Launch & optimize
Heatmaps, session recordings and form analytics show where visitors hesitate. Headlines, offers and layouts are tested with proper sample sizes; winners ship. Conversion rate, cost per lead and revenue per visitor are reported monthly by source.
Your website should confirm what your Google Business Profile promises. Every engagement starts with the profile, then the site is built to match it and convert the traffic it sends.
Web design and conversion, answered.
Standard sites launch in four to six weeks from kickoff; multi-location or e-commerce builds take eight to twelve. Our Web Design team gives a firm timeline after discovery.
Clean semantic markup, schema, fast load, and structured content that answers questions, plus consistency with your Google Business Profile and listings. Every site we build includes these foundations.
CRO is the ongoing testing of headlines, offers, forms, and layouts to turn more visitors into calls and bookings, using heatmaps, recordings, and A/B tests. It is part of our web design service, because traffic is only worth what it converts.
WordPress or Webflow for content-driven sites, Shopify for e-commerce; the right fit depends on your team's comfort and growth plans. We recommend after discovery.
Yes. Audit what works, preserve URLs, content, and link equity, and rebuild the rest around design and conversion. Redirect mapping and schema carry-over are part of every redesign.
Yes: updates, security, hosting support, speed, and small content changes keep the site fast and current. Maintenance plans are available after launch.
Sources and notes
- 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load (Think with Google)
- As load time goes from 1s to 3s, bounce probability rises 32%; to 5s, 90%; to 6s, 106%; to 10s, 123% (Google / SOASTA)
- A site that loads in 1 second converts about 3× more than one that loads in 5 seconds (Portent, 2022)
- Google predominantly uses the mobile version of a site for indexing and ranking (Google Search Central, mobile-first indexing)
- Core Web Vitals and page experience are used by Google's ranking systems (Google Search Central)
Device preview, page mock and comparison are illustrative; "Bayview Family Dental" is not a client. Load-time observations about audited sites reflect Foundgentic experience, not a published study. Results vary by market, traffic and starting point.
See what's holding your website back.
We'll review your current site's design, speed, and AI/search visibility — and show you exactly what a rebuild could do for your bookings and revenue. Completely free, no commitment.