Press releases that build your brand, and the backlinks that prove it.
Our digital PR runs on SEO-powered press releases that put your brand in front of new audiences, raise awareness and earn credible backlinks from news and industry sites. Search engines count those links as votes of confidence, and AI assistants trust the publications that mention you.
Illustrative authority profile before and after a press release campaign.
Earned media and links still separate page one from page two. Now they shape AI answers too.
more backlinks for the #1 Google result than for results in positions 2–10
Backlinko ranking study[1]of pages get zero organic traffic from Google; a lack of backlinks is one of the main reasons
Ahrefs[2]from prominent websites are one of the signals Google uses to judge whether information is trustworthy
Google, How Search Works[3]verified publisher sites available through the curated exchange we place with
Foundgentic networkOne credible press mention beats a hundred cheap links.
Google's spam policies specifically target buying links to manipulate rankings and low-quality directory or article links.[4] Those links are ignored at best and a liability at worst. What moves rankings, and what AI tools cite, is real coverage on news and industry sites that your customers actually read. That is exactly what a well-written, well-distributed press release earns.
Click each type of coverage to see how search engines and AI tools weigh it.
Press releases build awareness. Awareness earns links, rankings and citations.
Every release that gets picked up puts your name in front of new readers, earns links back to your site and adds a trusted third-party mention. That authority lifts your site in search and makes you a safer source for AI to recommend.
1 · A story worth telling
Launches, milestones, expert commentary, local news and original data, shaped into an angle editors want to run.
2 · Press release distribution
SEO-powered press releases sent through a top newswire to news sites, backed by editorial placements on relevant publishers.
3 · Awareness, backlinks & AI citations
New audiences discover your brand, credible links lift rankings, and trusted mentions give AI tools reasons to name you.
Digital PR built on press releases.
Every release and placement runs on real news and industry sites with real readers. No private blog networks, no link farms, no spam.
SEO-powered press releases
Releases distributed through the top newswire for SEO impact, structured for search ingestion and indexed on high-authority news sites. This is the core of our digital PR.
Story angles & release writing
We find the newsworthy angle in your launches, wins and expertise, then write releases that editors run and AI tools can quote.
Local & industry media
Chambers, associations, local news and trade publications that tie your brand to your city and your field.
Curated publisher placements
Contextual links on relevant, verified sites from a network of 250,000+ publishers to support each release.
Link gap & risk review
We find the sites linking to competitors and not to you, and flag spammy existing links before they become a liability.
Coverage & authority tracking
Monthly reporting on pickups, brand mentions, new referring domains, authority growth and ranking movement.
How we report →Four steps from unknown to cited.
We plan every release around the stories, pages and topics that drive revenue, then build authority where it counts.
01Find the story
We benchmark your current coverage, links and authority against competitors, then find the newsworthy angles in your business.
02Write & optimize
Each press release is written for editors and readers, optimized for search and AI, and linked to the pages you want to rank.
03Distribute & place
Releases go out through a top newswire, supported by local, trade and editorial placements, with authority content where a page needs something worth linking to.
04Measure & expand
Pickups, mentions, referral traffic, links, rankings and AI citations tracked monthly, with the next release planned around what worked.
Authority starts with an entity search engines can confirm. An optimized Google Business Profile and consistent listings make sure every link and mention points to the right business.
What clients say about Foundgentic
“Kristin and Laura are the real deal! With search moving to AI, they have the tools and knowledge to make sure that you will get seen!”
“Their knowledge of AI optimization, digital strategy, and the rapidly evolving AI search landscape is impressive, but what really stands out is their ability to turn that knowledge into practical solutions that actually make sense for a business.”
“They really know local search, from Google Business Profiles and maps to getting a business to show up in ChatGPT and other AI tools. They’ll share what’s working without holding anything back.”
Digital PR and press releases, answered.
Digital PR is earning online coverage for your brand on news sites, industry publications and local media. It raises awareness, builds credibility with customers and earns backlinks that search engines and AI tools treat as trust signals.
Yes, when they are newsworthy, well written and distributed through a reputable newswire. Pickups on news and industry sites create brand mentions and credible backlinks, and indexed releases add fresh content about your business that search engines and AI can find.
Most businesses benefit from one to two releases a month, tied to real news: launches, hires, awards, events, milestones or expert commentary. Consistency builds a steady trail of coverage that compounds over time.
Domain authority, real organic traffic, topical relevance to your industry and editorial standards. One link from a trusted news or trade publication outweighs dozens from low-quality directories.
Buying links or using link farms and private blog networks violates Google’s spam policies and can lead to penalties. Earned coverage from press releases and editorial placements is the safe, durable alternative.
Yes. AI assistants lean on trusted third-party sources when deciding who to recommend. Mentions in news and industry coverage give ChatGPT, Copilot and Perplexity and Google’s AI more reasons to name your business.
Sources and notes
- The #1 result in Google has an average of 3.8× more backlinks than positions 2–10 (Backlinko search engine ranking study)
- 96.55% of all pages get zero traffic from Google; lack of backlinks is one of the main reasons (Ahrefs)
- If other prominent websites link to or refer to the content, that is a good sign the information is high quality (Google, How Search Works)
- Link spam, including buying links and low-quality directory or bookmark links, violates Google spam policies (Google Search Central)
The backlink profile and link quality check are illustrative. The 250,000+ publisher figure refers to the curated exchange Foundgentic places through. Results vary by market, competition and starting point.
Have a story worth telling?
Tell us about your launches, wins and expertise. We’ll show you how press releases and digital PR can raise awareness, earn credible backlinks and build the authority AI LLMs like ChatGPT need to recommend your business.