“Our cases come from referrals.”
Referred clients still look you up. A thin profile, unanswered reviews or a firm AI has never heard of can turn a warm referral into a call to someone else.
Before a client calls, they ask ChatGPT, Google and Maps which lawyer to trust. The firms with the most visible authority get named. Foundgentic builds that authority across every source AI tools and search engines read, from your Google Business Profile to your practice area pages and reviews.
Who’s searching for your services:
What they ask AI:
Same question. The difference is your authority. Illustrative.
of consumers now use AI tools to find local business recommendations, up from 6%
BrightLocal 2026[1]of consumers who asked AI a legal question were told to contact a lawyer
Clio Legal Trends Report 2025[2]of consumers have used AI for a legal question or say they would
Clio 2025, via Canadian Lawyer[3]of recent clients say they would turn to the internet for their next legal need
Clio Legal Trends Report 2025[2]Even a warm referral gets checked. Clients look up the firm, read reviews and ask AI whether you are the right fit. More than half of recent clients say they would turn to the internet for their next legal need.[2]
When AI answers a legal question, it often tells people to call a lawyer, and then names the firms it trusts.[2] The firms with complete, consistent and current information and a strong authority presence online get recommended. Everyone else is filtered out before the first call.
We build that information everywhere it lives: your Google Business Profile, directories, practice area pages, reviews and legal content.
Drag the sliders to match your market.
Estimate only. Assumes 45% of clients use AI tools for local recommendations[1] and that you appear in one of three AI shortlists.
Your results are strong and your clients would recommend you. But when someone asks ChatGPT, Google or Maps for a lawyer, your firm is not in the answer. Every one of those moments is a consultation that went to a firm that simply showed up.
Referred clients still look you up. A thin profile, unanswered reviews or a firm AI has never heard of can turn a warm referral into a call to someone else.
Ranking matters less when AI Overviews and assistants answer first. The question is whether they name your firm for the practice areas and cities you serve.
Directories are one source. AI cross-checks your site, profile, listings, reviews and published content, and recommends the firm with the strongest, most consistent authority.
Every potential client moves through the same path. Win each moment and your firm becomes the obvious choice.
“best personal injury lawyer near me” is typed or spoken into ChatGPT, Gemini or Google.
They confirm the law firm AI named: profile, location, hours, photos and practice areas.
Reviews, replies, recent posts and third-party mentions decide whether you feel safe to choose.
Each service below builds part of the record AI and search engines use to decide which law firm to recommend.
Optimized and updated several times a month, so the profile Google, Maps and AI read first shows clients why to choose your law firm.
View moreYour name, address, phone and practice areas kept identical across every directory clients and AI tools cross-check.
View moreA fast site with practice area and attorney pages that answers clients’ questions and turns visits into consultations.
View moreThe full strategy to get your law firm named when clients ask AI which lawyer to hire.
View moreGet recommended in ChatGPT, Copilot and Perplexity when clients ask “best personal injury lawyer near me.”
View moreBe cited in Google’s AI Overviews and Gemini answers for the legal questions clients search.
View moreRank in Google and Bing for the legal questions that bring clients ready to hire.
View moreShow up in the Google and Apple Maps results clients use to find a law firm nearby.
View moreArticles and guides that answer clients’ real legal questions, written to be quoted by AI.
View moreStructured data that tells search engines and AI exactly what your law firm offers, where, and for whom.
View moreEvery review answered quickly with thoughtful, AI-optimized responses that build trust with future clients.
View moreMentions and links from legal publications, bar associations and local news that prove your law firm is a trusted authority.
View moreFrequent, engaging posts that keep your law firm active and visible where clients check you out.
View moreA complete Bing Places listing, the data source behind Copilot and ChatGPT search results.
View moreSearch and Performance Max campaigns that put your law firm in front of clients the moment they search.
View moreFacebook and Instagram ads that reach clients in your area before they need a law firm.
View moreSponsored placements beside ChatGPT answers when clients ask for a law firm.
View moreA clear, repeatable process that builds authority every month and shows you the results.
We check what ChatGPT, Gemini, Google and Maps say about your law firm today, and who they recommend instead. Get a free AI audit.
Your Google Business Profile, listings, schema and website made complete and consistent.
Fresh content, review responses, social posts and PR every month, so AI sees an active, trusted law firm.
A clear monthly report on visibility, calls, clicks and consultations, plus next month’s plan. See how it works.
“They really know local search, from Google Business Profiles and maps to getting a business to show up in ChatGPT and other AI tools. They’ll share what’s working without holding anything back.”
“Spoke to one of the owners of this company, she really knows her stuff! She was super easy to deal with and explained everything well enough that it was easy for me to understand.”
“Their combined experience shows up in how they prioritize what moves the business first, starting with the Google Business Profile and building from there. Kind, sharp, and genuinely excited about getting good local businesses found.”
AI assistants recommend firms they can verify: a complete Google Business Profile with the right practice-area categories, consistent listings including Avvo and state bar directories, LegalService schema, reviews, and content that answers legal questions clearly. Our AI Search Visibility program builds and tracks these for your practice areas.
Plain-language answers to the questions prospective clients ask before they call: process, timelines, costs, and what to expect, by practice area and jurisdiction. Attorney-reviewed authority content is what AI models quote.
Yes. They are among the sources AI and Google cross-check, and inconsistencies there lower confidence. Local Citations keeps bar, directory, and map listings aligned.
Invite real clients to share honest feedback at the close of a matter, never incentivize, and respond to every review within bar advertising rules. Reviews & Reputation runs this compliantly.
Profile and listing fixes register within weeks; aggregator propagation takes 38 to 45 days. Content and authority compound over three to six months in competitive practice areas. Paid campaigns can fill the gap early.
Legal services may face platform restrictions that change over time; we confirm current policy before onboarding. Google Ads remain the primary paid channel for high-intent legal searches.
Start with a free AI audit. We will show you exactly which firms AI names for your practice areas in your service area, where your firm stands today, and the fastest path to becoming the recommendation.
Schedule a consultation with us. Get enterprise-level strategy with personal involvement from the founders.
Enterprise methodology with personalized attention. Every project receives direct involvement from Foundgentic owners Laura Ludwin and Kristin M. Crawford, backed by 50+ years of combined SEO and digital marketing expertise.