When someone needs legal help, the search is high stakes. Potential clients now ask ChatGPT, Google AI Overviews, and Perplexity which attorney to call, and the firms inside those answers sign the cases. We build your firm’s visibility and industry recognition so it becomes the trusted recommendation and turns those searches into signed clients.
People facing a legal problem quietly research before they ever pick up the phone. Increasingly that research is a conversation with an AI assistant, and it ends with a shortlist of two or three firm names.
A single signed case can carry a five or six figure value, which makes every one of those shortlists worth winning. Our work makes sure your firm appears in them, backed by the trust signals AI checks before it names anyone.
We manage how your firm appears across ChatGPT, Google AI Overviews, Perplexity, Gemini, and Copilot for the exact questions potential clients ask.
Profile optimization and management that positions your firm in the local map pack for your core practice areas.
Practice area pages, plain-language answers to case and fee questions, and the content AI draws from when it explains legal options.
A steady flow of client reviews that keeps your rating, volume, and recency ahead of other firms in your market.
Consistent listings plus legal-specific structured data, so machines can verify your credentials, bar standing, and service area.
One monthly report connecting visibility to the numbers a firm cares about: consultations booked and cases signed.
We map where your firm appears, and where it is missing, across AI assistants, the map pack, and search for your practice areas.
We put the foundation in place: profile, listings, legal schema, content, and the credibility signals AI weighs.
We publish authority content and grow the reviews and links that compound your standing month over month.
Each month you see one clear view tying visibility to consultations and signed matters.
AI assistants recommend firms they can verify: a complete Google Business Profile with the right practice-area categories, consistent listings including Avvo and state bar directories, LegalService schema, reviews, and content that answers legal questions clearly. Our AI Search Visibility program builds and tracks these for your practice areas.
Plain-language answers to the questions prospective clients ask before they call: process, timelines, costs, and what to expect, by practice area and jurisdiction. Attorney-reviewed authority content is what AI models quote.
Yes. They are among the sources AI and Google cross-check, and inconsistencies there lower confidence. Local Citations keeps bar, directory, and map listings aligned.
Invite real clients to share honest feedback at the close of a matter, never incentivize, and respond to every review within bar advertising rules. Reviews & Reputation runs this compliantly.
Profile and listing fixes register within weeks; aggregator propagation takes 38 to 45 days. Content and authority compound over three to six months in competitive practice areas. Paid campaigns can fill the gap early.
Legal services may face platform restrictions that change over time; we confirm current policy before onboarding. Google Ads remain the primary paid channel for high-intent legal searches.
Start with a free audit. We will show you exactly which firms AI names for your practice areas in your service area, where your firm stands today, and the fastest path to becoming the recommendation.
Schedule a consultation with us. Get enterprise-level strategy with personal involvement from the founders.
Enterprise methodology with personalized attention. Every project receives direct involvement from Foundgentic owners Laura Ludwin and Kristin Crawford, backed by 50+ years of combined SEO and digital marketing expertise.