“My bookings come from referrals.”
Referrals still look you up. If AI and Google cannot confirm your topics, credentials and recent work, a warm introduction goes cold.
Speakers, Coaches & Experts
AI visibility for experts like coaches, speakers, & course creators
Experts with the most visible authority get listed and cited by AI. People now ask ChatGPT and Google who to hire before they ask a friend. Foundgentic builds that authority for speakers, coaches, consultants, and subject matter experts, across every source AI tools and search engines read.
- Keynote & professional speakers
- Executive, business & life coaches
- Consultants & advisors
- Authors, trainers & course creators
Who's searching for your services:
What they ask AI:
AI
Illustrative AI answer. Sources shown are what AI tools check before naming someone.
By the numbers
The people who hire experts now ask AI first, and trust proof over pitch.
51%
of B2B buyers now start their research in an AI chatbot more often than in Google, up from 29% a year earlier
G2 Answer Economy Report, 2026[1]69%
chose a different provider than they planned because of AI guidance, and 33% hired one they had never heard of
G2, 2026[1]73%
of decision-makers say thought leadership is a more trustworthy way to judge expertise than marketing materials
Edelman-LinkedIn, 2024[2]86%
are likely to invite an expert or firm to bid when it consistently publishes high-quality thought leadership
Edelman-LinkedIn, 2024[2]
The expert's dilemma
You are booked on referrals. Until the referrals slow down.
Most speakers and coaches built their business on word of mouth, a few great stages and a loyal client base. That works until the people recommending you ask an AI assistant to double-check, and your name is missing. A third of buyers now hire someone they had never heard of because AI suggested them.[1]
The experts who show up in ChatGPT and Google are not always the best. They have the most AUTHORITY: a clear website, consistent profiles, published insight, media mentions and reviews that all point to the same person and the same promise, updated frequently to send AI the signals that they are active.
Work with us, and we'll build your online authority to be recommended by AI and Google. Let's get started today!
Drag the slider to see what being invisible in AI search and Google is costing you at your fee level.
What one missed recommendation is worth
Adjust to your business. Estimates only.
a year going to experts AI names instead of you, if you win 1 in 4
bookings or clients a year you could win by being named
Illustrative. Assumes a 25% win rate on opportunities where you are recommended.
The real problem
You don’t have a talent problem.
You don’t have a talent problem.
You have an authority problem.
Your expertise is real and your clients get results. But when a planner, executive or learner asks AI who to hire, your name is not in the answer. Every one of those searches is a booking that went to the expert who was easier to find.
“I’m active on LinkedIn.”
One platform is one source. AI cross-checks your site, profile, press, podcasts and reviews before it recommends anyone.
“My speaker bureau handles it.”
Bureaus list many experts. Your own authority decides whether you are the one AI and planners choose from that list.
Authority is the whole game
Your reputation lives in a dozen places. AI reads all of them.
Before an assistant or search engine recommends an expert, it cross-checks every source it can find. When those sources agree and stay current, you have authority. Authority is what gets you:
- Listed
- Ranked
- Recommended
- Read
- Chosen
Consistent everywhere
Your name, business name, address, phone, title, bio and topics must match on every profile, listing and page. One outdated bureau bio or old phone number creates doubt, and doubt means AI names someone else.
Updated constantly
New articles, social posts, Google Business Profile updates, videos, podcast episodes and review responses tell AI you are active and in demand. A profile last touched two years ago reads as retired.
Every service we offer builds a piece of that authority. Click any one to see how.
The authority engine
One talk, one session, one idea. Lots of places to be found.
You already create the raw material. Every keynote, workshop, podcast and client breakthrough holds insight your future clients are searching for. We turn it into a steady stream of findable, citable content and fresh updates across your website, social media, Google Business Profile and video channels, so your authority keeps growing long after you leave the stage.
Your sourceA 45-minute keynote on burnout-proof leadershipor a workshop, podcast interview or framework
Built for how you get hired
Experts are found differently.
Every kind of expert is hired through a different kind of search. Whoever your buyers are, we build your authority around the questions they actually ask.
Why Foundgentic
A pretty website doesn't get you recommended. Authority does.
We build an omni-channel, holistic system: your website, Google Business Profile, AI visibility, SEO, content, social media, reviews, PR and listings all working together. Every channel reinforces the same expert, with the same story, the same facts and fresh activity, so search engines and AI see one clear authority worth recommending.
Typical personal-brand agency
- Logo, headshots and a template speaker site
- Social posts with no search or AI strategy
- Generic "life coach" or "motivational speaker" keywords
- No reviews, schema or press strategy
- Reports on likes and followers
Foundgentic
- A conversion-built website with topic, program and booking pages
- AI visibility across ChatGPT, Gemini, Copilot and AI Overviews
- SEO for the problems your buyers search, not your job title
- Digital PR, review responses and Person schema
- Reports on inquiries, bookings and new clients
Every engagement is led personally by owners Laura Ludwin and Kristin M. Crawford, with 50+ years of combined marketing and search experience.
Our services
Every piece of your authority, built to fit together.
01
Google Business Profile
Your verified business record on Google, kept current with your topics, programs and booking links, so planners and AI can confirm you are real and active.
View more02
Local Citations
Your name, business, website and contact details kept identical across speaker bureaus, coaching directories and expert networks AI cross-checks.
View more03
Website Design
A site with topic, keynote, program and booking pages that answers planners’ questions and turns visits into inquiries and booked engagements.
View more04
AI Search Visibility
The full strategy to get your name returned when planners, executives and learners ask AI which expert to hire.
View more05
ChatGPT, Copilot & Perplexity
Get recommended when someone asks ChatGPT, Copilot or Perplexity for a keynote speaker, coach or consultant on your topic.
View more06
Google AI Overviews & Gemini
Be cited in Google’s AI Overviews and Gemini when people research your topic, your framework or experts like you.
View more07
Search Engines
Rank in Google and Bing for your name, your signature topics and searches like “leadership keynote speaker” or “executive coach.”
View more08
Google & Apple Maps
Show up when clients search for a coach, consultant or speaker near them, and make your office or service area easy to confirm.
View more09
Authority Content
Articles built from your talks, frameworks and client breakthroughs, written so AI quotes your ideas and credits you by name.
View more10
Schema Markup
Structured data that tells search engines and AI who you are, what you speak on, your credentials, books and programs.
View more11
Reviews & Reputation
Testimonials and reviews from clients and event organizers answered and showcased, so every buyer sees proof before they reach out.
View more12
Digital PR & Backlinks
Podcast interviews, guest articles and media features that prove your expertise and point back to your site.
View more13
Social Media
Frequent clips, insights and event highlights on LinkedIn, YouTube and Instagram that keep your name active where buyers check you out.
View more14
Bing Places for Business
A complete Bing Places listing, one of the sources Copilot and ChatGPT search read when they recommend experts.
View more15
Google & PMax Advertising
Search and Performance Max campaigns that reach event planners and clients while they are actively looking for an expert like you.
View more16
Meta Advertising
Facebook and Instagram ads that grow your audience, promote events, courses and books, and retarget people who visited your site.
View more17
ChatGPT Advertising
Sponsored placements beside ChatGPT answers when people ask for speakers, coaches or experts on your topic.
View more
How we work with experts
Four steps from well-known in the room to recommended everywhere.
01Audit your expert footprint
We ask ChatGPT, Gemini and Google the questions your buyers ask and map who gets named, where you are missing and what sources are out of sync. Start with a free AI audit.
02Define your authority position
Your audiences, signature topics and proof points, turned into a keyword, topic and media plan around the problems you solve.
03Build and align every source
Profile, website, schema, directories, bureaus and social profiles brought into agreement, then content and PR published monthly.
04Measure bookings, not likes
Monthly reporting on AI mentions, rankings, inquiries, discovery calls and booked engagements. See how it works.
Your expertise deserves to be the first answer. Authority starts with an optimized, regularly updated Google Business Profile, the record Google and AI check first. We build the rest of your authority on top of it.
Client reviews
What clients say about Foundgentic
Ben W. Google review
★★★★★
“The team at Foundgentic knows their stuff. I appreciate their thoughtful approach to helping businesses get found, especially with how quickly search and AI are changing.”
Nicole D. Google review
★★★★★
“They mapped out where we were missing, built our foundation across AI search engines, Maps, and channels, and bam, systematically turned our brand into the default answer in our industry.”
Justin S. Google review
★★★★★
“Kristin and Laura are the real deal! With search moving to AI, they have the tools and knowledge to make sure that you will get seen!”
FAQ
Questions speakers, coaches and experts ask.
Event planners shortlist speakers they can find and verify quickly: a clear speaker page with topics, video and testimonials, a consistent presence across bureaus and directories, and proof that others have trusted you on stage. Increasingly they start that shortlist in ChatGPT or Google, so being named there matters. Foundgentic builds the speaker website, topic content and media coverage that put you on those lists.
Through referrals, speaker bureaus, LinkedIn, Google and, more and more, AI assistants asked things like "recommend a keynote speaker on leadership for a sales conference." Each of those channels rewards the same thing: a well-documented expert with consistent information everywhere. See how AI search visibility works.
Pick a specific audience and problem, answer the questions that audience asks in search and AI tools, collect and respond to client reviews, and make booking a discovery call easy. Most coaches post on social media but have no searchable proof of expertise. We build that proof with authority content, reviews and social media.
AI assistants recommend people they can verify across independent sources: your website, structured data, book and podcast listings, press mentions, reviews and professional profiles that all tell the same story. Foundgentic aligns those sources and adds Person and Service schema so AI can confirm who you are. Learn more about ChatGPT, Copilot and Perplexity optimization.
Yes, when it targets the specific problems clients search for rather than generic terms like "life coach." Pages that answer "how to prepare for an executive promotion" or "keynote speaker on burnout" attract people already looking for your expertise. See search engine optimization.
If you serve clients in a local area, hold in-person sessions or want to appear in Google Maps and AI answers for "near me" searches, yes. It is also one of the sources Google and AI tools check to confirm you are a real, established business. Start with Google Business Profile optimization.
Publish original insight consistently, get cited by others, and make it easy to verify your credentials. In practice that means articles that answer real questions, podcast and media appearances, a book or signature framework, client results and testimonials. Foundgentic handles the content, digital PR and distribution so your expertise compounds.
A clear statement of who you help and how, topic or program pages, video, testimonials with names and results, credentials, media mentions, an easy booking or inquiry path, and structured data that tells search engines and AI exactly who you are. See our website design approach.
It depends on your fee level and goals. Because one booked keynote or one long-term client can be worth thousands, the right question is cost per booking, not cost per post. Most experts start with their Google Business Profile and AI visibility, then add content and PR. Contact us for a quote.
Sources and notes
- G2 (2026), Half of B2B buyers now start their research with AI chatbots: 51% start in AI chatbots more often than Google; 69% chose a different vendor based on AI guidance; 33% bought from a vendor they were not familiar with. Survey of 1,076 B2B buyers.
- Edelman-LinkedIn (2024), B2B Thought Leadership Impact Report: 73% of decision-makers trust thought leadership over marketing materials; 86% likely to invite companies producing consistent high-quality thought leadership to bid. Survey of 3,484 business executives.
The AI answer, calculator, source map and content example are illustrative, not a client. G2 figures describe B2B buyers broadly, including buyers of professional services. Results vary by market, niche and starting point.
Free AI visibility audit
Find out who AI recommends when someone needs an expert like you.
We ask ChatGPT, Gemini, Perplexity and Google the questions your buyers ask and show you who gets named, and exactly what it takes to make it you.