Make every listing tell the same story.

Local citations are mentions of your business name, address, and phone number (NAP) on directories, maps, review platforms, and data aggregators such as Google, Apple Maps, Bing Places, Yelp, and industry sites. Search engines and AI assistants use them to verify that a business is real, where it is, and what it does, which improves visibility in local results. Our Local Citations service builds and maintains them from one verified record.

More than before. Citation signals carry roughly 7% of map pack ranking weight directly, but their real job is corroborating the Google Business Profile that carries 32%.^[3] AI assistants take the same approach: they assign confidence to each fact about your business based on how many independent sources agree, and a study of local AI answers found 415 different directories used as sources when Google^[5]'s AI and ChatGPT look up a business. Conflicting listings lower that confidence; consistent ones raise it. See AI Search Visibility.

NAP consistency means your name, address, and phone number appear identically, character for character, everywhere online. "Street" versus "St.", an old suite number, or a tracking phone number creates a second version of your business that search engines and AI have to reconcile. 80% of consumers say they lose trust in a business with inconsistent contact details, and 62% would avoid a business^[1][2] after finding incorrect information. We standardize the record once and enforce it across every source.

Each citation includes NAP data, business categories, hours, website links, and social profiles. Where the platform supports it we also add descriptions, services, photos, and attributes, so the listing is a complete and consistent copy of your Google Business Profile rather than a bare entry.

We verify and format one master record, submit it to the leading data aggregators (which syndicate to hundreds of downstream maps, apps, and directories) and to the key direct directories for your industry, then monitor and correct drift. Aggregator processing typically takes 38 to 45 days. A full report of active citations is available after four weeks, and indexing across search engines may take additional weeks. See how it works.

The primary sources every engine checks first: Google Business Profile, Apple Maps (Apple Business), Bing Places for Business, Yelp, Facebook, and the data aggregators that feed the rest. After those, a handful of high-authority industry directories (Avvo for attorneys, Healthgrades for providers, Angi and BBB for home services) carry more weight than dozens of generic ones. We prioritize by authority and by which sources AI assistants cite in your category.

We update the master record and push the change through the aggregators and direct listings, then monitor and correct any source that still shows the old details. Duplicate and auto-generated listings are claimed and merged or removed, because each duplicate splits your reviews and creates a conflicting version of your data. Error correction runs continuously, not once.

Service-area businesses use a consistent hidden or listed address per platform rules and identical service-area definitions everywhere. Multi-location brands need one master record per location with location-specific phone numbers and hours, pushed in bulk and governed centrally so a franchisee's self-created listing cannot conflict with the official one. See Home Services and Enterprise & Multi-Location.