Kristin M. Crawford

4×

audience growth at AAA: from about 250,000 to 1M+ monthly unique visitors

9+ yrs

directing enterprise SEO for AAA – The Auto Club Group

14 states

plus Puerto Rico in the AAA digital portfolio she led

25+ yrs

in digital marketing, SEO, content and analytics

Biography

About Kristin M. Crawford

Kristin is an enterprise SEO, GEO and digital strategy leader. For more than nine years she directed SEO for AAA – The Auto Club Group, one of the largest membership organizations in North America, across a multistate portfolio serving 14 states and Puerto Rico. Under her SEO leadership, AAA’s monthly unique visitors grew from about 250,000 to more than 1 million.

At AAA she led SEO for two major enterprise website migrations, first integrating 11 state websites and later consolidating the full portfolio, protecting rankings, content equity and conversions across thousands of pages. She did it in highly regulated insurance and financial-services environments, aligning technology, analytics, UX, content, legal and commercial teams.

Today, as co-founder of Foundgentic, she applies that enterprise discipline to businesses of every size: technical SEO, content performance, structured data and entity optimization, and Generative Engine Optimization that earns citations in ChatGPT, Gemini, Perplexity, Copilot and Google’s AI experiences. She is personally involved in every Foundgentic engagement.

Kristin treats GEO as an evolution of disciplined enterprise SEO: credible sourcing, consistent entities, technical accessibility and high-quality content, measured not just by rankings and traffic but by AI citations, answer inclusion, brand mentions and revenue.

Areas of expertise

Enterprise SEO Generative Engine Optimization AI/LLM discoverability Technical SEO Structured data & entities Enterprise migrations Content strategy & performance Local SEO Analytics & KPI reporting

Education

Bachelor’s degree in Public Relations, University of Florida

Platforms

Search Atlas, Semrush, Conductor, BrightEdge, Ahrefs, Screaming Frog
Adobe Analytics, GA4, Google Search Console, Google Tag Manager
Adobe Experience Manager, WordPress, React, headless CMS

Training

100+ hours of live agentic marketing and search training this year

Connect

linkedin.com/in/kristinmcrawford

Experience

Enterprise SEO, proven at scale.

Before co-founding Foundgentic, Kristin led search for organizations where accuracy, governance and measurable growth were non-negotiable.

AAA – The Auto Club Group

Lead SEO & Digital Marketing Strategist

Tampa, FL · 2014–2023

Helped grow monthly unique visitors from about 250,000 to more than 1 million through coordinated SEO, content, technical and user-experience improvements.
Directed enterprise SEO across a portfolio serving 14 states and Puerto Rico, supporting membership, insurance, travel, banking and other high-value customer journeys.
Led SEO for two major enterprise migrations, integrating 11 state websites and later consolidating the portfolio, while protecting rankings, content equity and conversions across thousands of pages.
Governed URL mapping, redirects, metadata, canonicals, robots directives, XML sitemaps, internal linking and launch validation.
Connected search performance to membership, insurance, travel and lead outcomes using Adobe Analytics and customer behavior data.
Partnered with 10+ teams across technology, analytics, UX, content, legal and commercial functions in regulated insurance and financial-services environments.

Sentara College of Health Sciences

Digital Media Advisor

Chesapeake, VA · 2013–2014

Increased organic traffic 67% and supported 15% year-over-year enrollment growth with a full-funnel strategy.
Led a responsive website redesign with modernized information architecture and clearer conversion paths.
Reduced paid-search cost per acquisition 18% by refining targeting, keywords and messaging.

What clients say

What clients say about Foundgentic

Laurie B.Founder, Sterling Career Concepts LinkedIn recommendation

“Kristin is my ‘go-to gal’ on the topic of search engine optimization. We worked together to optimize my company’s website. She not only knows the in’s and out’s of the subject, but she’s creative and thinks out of the box at every step of the process. I felt very confident placing the project in Kristin’s hands and can wholeheartedly recommend her for SEO-related assignments.”

Matt L.President & Founder, AG HeadHunters LinkedIn recommendation

“Kristin and I have worked together on various projects over the last 7 years. During that time, I have learned much from her and feel that our communication has led to some enhancements that have tremendously impacted my personal search business. I thank Kristin for her expertise, creative talent, pleasant demeanor, and hard work.”

Justin M.Founder, Turismo Coffee LinkedIn recommendation

“Not only does Kristin showcase a long list of SEO and Digital Marketing talents, but she also has the ability to utilize ancillary skills from additional past experiences in order to facilitate teamwork and execute across departments. Kristin is truly a team player that hits deadlines, does more than expected, and brings new thoughts to initiatives and meetings.”

From Kristin’s LinkedIn profile.

Work with Foundgentic

Work with Kristin

Get your business found, recommended and chosen.

Kristin M. Crawford and Laura Ludwin work directly on every account. Start with your Google Business Profile, the record AI reads first.

Start NOW for $500 Get a FREE AI Audit Let's Talk

Ready to Dominate Your Market?

Schedule a consultation with us. Get enterprise-level strategy with personal involvement from the founders.

Call us directly(727) 777-9900 Email usinfo@foundgentic.com

Enterprise methodology with personalized attention. Every project receives direct involvement from Foundgentic owners Laura Ludwin and Kristin M. Crawford, backed by 50+ years of combined SEO and digital marketing expertise.